Department of Public Relations and Advertising

The "Marketing Summit", held on November 7-8 with the joint efforts of the Department of Communication Arts and the Effective Communication Club, brought together the marketing directors and teams of many brands with students. The "Marketing Summit", which featured many significant names, not only entertained the students with its opening shows and festivities but also offered a comprehensive flow of information with its sessions. The first day was opened with the opening act Rock and Culture Club concert and then three-session conversation was held.

Hasan Can Kaya came together with the students of Istanbul Kültür University Department of Communication Arts at The Ritz-Carlton Istanbul. The successful comedian listened with interest to the extensive research prepared by the students within the scope of the "Communication Strategies" course.

Within the scope of the "Seminar VI" course, a visit was paid to the Faculty of Art and Design, the Department of Communication Arts by the Senior Art Director of Tailor Of Brands Strategic Marketing and Communication Brand Agency Melek Göktekin. In the event held on Wednesday, May 3, 2023, Göktekin met with our senior students and informed them about the functioning, functions, and responsibilities of the design department within the advertising agencies.

A visit was paid to The Faculty of Art and Design, the Department of Communication Arts by Anatomy Marcom Advertising Agency Senior Copywriter Avi Erdemir on Wednesday, April 26, 2023. As part of the "Seminar VI" course, Erdemir met with our senior students and informed them about the functioning, functions, and responsibilities of the creative department within the advertising agencies. Our students had an idea about what the sector expects from a copywriter and career opportunities in this field before starting their careers.

Department of Communication Arts students prepared a communication campaign for Edis, one of the most successful artists of the recent periods. Within the scope of the "Communication Strategies" course, which has prepared communication campaigns for many successful businesspeople and artists such as Ali Sabancı, Ali Sunal, Cem Hakko, Demet Akbağ, Murat Ülker, Meltem Cumbul, Ümit Boyner, our students carried out an extensive work for the artist Edis under the leadership of the Lecturer Berna Sağlam Naipoğlu.

The Department of Communication Arts organized a trip to Arter Art Museum, within the scope of the course titled “Protocol Knowledge” moderated by Lecturer Serfinaz Ergun. Our students, who visited the retrospective ceramic exhibition of Locus Solus, Oyun Bu, and Can Değer Gurtun, which is a group exhibition of local and foreign artists in the museum, also watched Bill Fontana's audio and video installations.

Department of Communication Arts organized a trip to the Istanbul State Painting and Sculpture Museum on Monday, March 21, 2022, under the supervision of Lecturer Serfiraz Ergun, as part of the “Protocol Information” course. The students, who visited the exhibition, which included the first paintings made in the Western sense, the first transitions to canvas painting, the works of artists from the last period of the Ottoman Empire and the first period of the Republic, had an educational and instructive experience within the framework of art history.

The students of the Department of Communication Arts attended the “Berlin Quartet with Piano” concert, in which Berlin Philharmonic Orchestra took the stage, in the scope of “Protocol Information” course, by Lecturer Safinaz Ergun on March 9 Wednesday, at Cemal Reşit Rey Concert Hall. The students who listened to the works of Mozart, Turina and Schumann, had an impressive and satisfactory experience in the name of arts and music.

As a branch of the Effective Communication Club, the “Effective Communication Club Public Relations and Advertising Workshop” started its activities, which aims to learn by applying the activities of the advertising and public relations sectors. Being the guest of Feveran, Turkey's first born digital communication agency in Beşiktaş-Istanbul, AtölyEİK provided the participants to receive three separate trainings and practices.

Gizem Çimen, ÜNİTE Edelman Senior Brand Director, came together with the students of the Department of Communication Arts in the “Seminar V” class. In the lesson held on Tuesday, October 19, communication campaigns and data-based marketing campaigns in the digitalized world were shared with the students of the department.